When we hear word ‘blogging’, certain questions comes in mind like – what is blog? or what is blogging? how it works? and blah, blah, blah.. However we are not going to focus on all such basic things since there are plenty of materials available on internet to answer all these questions. Rather, this article focus on power of blogging for business marketing and what are the effective ways to do it.
Have you ever wonder, what blogging does for your business? Since last few years, blogging has been emerged as an effective medium to let people know about your activities and business. A blog is the perfect platform where you can express your ideas, beliefs, criticism and appreciation. But do you know, it is also a powerful tool to promote your business on social media? Do you know it’s the core foundation of an effective direct response social media marketing strategy? Here are few tips on blogging for your business.
Why blogging for your business?
Benefits of blogging for your business are much realistic beyond your imagination.
In order to generate revenue from the marketing, you have to engage your viewers with content they find useful before you start your business. Your content can build trust or can draw their attention toward the need. If you are able to do this, you will be able to sell your solution. And I must add here that blog is an ideal place for this. Once your content published on the blog, you can use the power of social media to share your content across the glob and can let large number of audience. Let’s see how it works.
1. Set writing goals.
Your first task should always be to derive an integrated content plan and setting targets or goals for what is to be offered requires what approach. It’s important to begin with a clear vision of your desired outcome, then create content that supports it. Damn!! Too heavy writing. Isn’t it? 🙁 🙁
You can use your blog to offer your audience what the want, establish yourself as an authority or a brand in the market, share case studies and user testimonials to build trust, and get more leads for your business.
Once you develop your goals, please stick to it. Try to post fresh content at least once a week. Create your schedule based on one you can stick to in order to build your audience and generate those all-important raving fans.
2. Create an effective blog.
For effective blogging, always begin with the end user’s perspective in mind.
This is your owned-media which you control on your own, and you can use it any way you like no matter how big or small your audience is. This is the place where you can express your honest opinions on a subject as it might affect your target audience. Content should focus on your business solutions.
A blog should have an overall tone or theme, or be presented in one person’s voice. Focus your brand and don’t spend time trying to write everything for everyone since it won’t create raving fans or turn traffic into buyers. So keep yourself busy with a specific message that reaches a specific market.
In order to achieve your ultimate goal of a sale (or increasing sales of course 🙂 ), your role will shift to that of publisher and content provider while your prospect gets to know you. You can also refer 21 Elements You Need to Craft the Perfect Blog Post to get an accurate info.
Here the most important thing to do before writing any content is to make sure you do some research related to what you are going to write. You can surf Quora.com, Answers.com, Yahoo! Answers, or other similar websites where you can find lots of people asking questions that relate to your business. Identify their frustrations, objections, and pains to address in your content. Researching these questions may create some ideas and directions for content. Also, take a brief look at the links to content within the answers to these questions. Follow these links to see what others in your industry are doing with their content online. (Yes you can spy them 🙂 🙂 )
Each blog post can be anywhere from 350 to 1,000 words for better SEO. You can always do SEO by yourself or can hire any 3rd party agency to do it for you. I personally suggest you to have a look on experts’ guide to boost SEO rankings of your blog.
3. Write social media posts.
Once you have your content published on your blog, use it as the source for your social media posts for certain period of time for example for the month. Engage your social network followers in an ongoing conversation focused around your topic on LinkedIn, Twitter, Facebook, and other networks. This way, all your content is created with your sales strategy in mind. All your posts and articles are about walking your prospect towards the sale in different geographical localities.
All tips and tricks for social media marketing are given in the book – Social Media: Master, Manipulate, and Dominate Social Media Marketing With Facebook, Twitter, YouTube, Instagram and LinkedIn (Social Media, Online Marketing, E-commerce)
You shouldn’t self-promote your post more than 15 percent of the time. If you post one update per day (recommended), then in each month, you should have no more than four self-promotion posts.
4. Schedule your publication.
You can schedule all content in advance. The last thing you want is to have a blog post or social media deadline sneak up on you with no idea of what content to use. Use a service like TweetDeck or HootSuite to pre-program all your content on Twitter, Facebook, and LinkedIn. Schedule your blog posts and emails in advance.
For blogs, you should post new, relevant content at least once or twice a week. Your viewers should also know the day you typically post and you should try to maintain that schedule. Alert readers via email about any new posts on your blog and promote these posts in your social media network.
I am quite sure this article will certainly help you to understand the importance of blogging for your business. Please feel free to share your valuable feedback in comments. 🙂