My Startup Story: EnYogue, Inc.

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simone yoga teacher

I am Simone Leiblein and I am a yoga teacher and young entrepreneur. I am currently developing designs for my startup EnYogue, women’s yoga apparel. Today I want to tell you a story that has changed my view about business and my approach to my own startup. Here I would like to quote one of the finest saying of Milton Hershey School that – “The help-the-other-fellow principles is the only one that will succeed in modern business. And strangely enough it brings efficiency, you know.” I am blogging first time and I would like to hear your feedback!

I love teaching Yoga and seeing the progress people are making when they embark on journey to a more healthy life. There is a feeling that you get when you help somebody else achieve their goals: the fulfillment of putting your faith into action and the feeling that you’re part of something bigger than yourself, and doing your part for the greater good.

A few months ago I was in Hershey, Pennsylvania and I heard this story at a tourist attraction called “chocolate world”. It has touched my heart and I realized how we could positively impact each other’s lives.

“The Hershey Company, commonly called Hershey’s, is the largest chocolate manufacturer in North America- you may recognize the “Reese’s peanut butter cups”. In 1918 Milton Hershey, the founder, and his wife donated their entire considerable amount of wealth to build the Milton Hershey School for orphans. Before his death he ensured the school would live on by donating 30% of all future Hershey profits to the school. Due to this generous donation
the Milton Hershey School has now over 7 billion dollars in assets, making it one of the richest schools in the world.

The Milton Hershey School provides free education, health care, counseling and a friendly home to 2000 orphans in financial need. Students must wear a uniform to class to encourage equality.

The school also provides “House Parents”, which are hired couples, paid to take care of and nurture the students. Additionally, the school is located in Hershey, PA, a city created by Milton Hershey himself. The city offers security,
a church, a post office and other services for the students.”

This story has taught me about human values.

Human values are the foundation on which professional ethics are built and political decisions are made. They are a set of consistent measures and behaviors that individuals choose to practice in the pursuit of doing what is right or what is expected of them by society.

Most people only think of clothing as a way to get in existing garment fashion trends. We rarely ever think about how a product is made or who it’s made by. Around 80% of garment workers worldwide are female, which means that it is
more than likely that it was actually a woman who made your clothing. There is a deeper and more meaningful effect your purchases can have; they can help empower women!

Also female founders are still a minority. I want to be one woman who helps to change that.

Our world is changing and there is a need for more peaceful interactions between human beings. Ultimately it all comes down to the individual mindset of every person: It starts with you and me.

With Yoga and Meditation we can develop an open and tolerant mindset.

My goal is to inspire to practice Yoga. According to a study at Northwestern University wearing athletic wear actually inclines us to work out. The term “enclothed cognition” describes the influence that clothes have on the wearer’s psychological processes.

Yoga is more than just fitness, it is a lifestyle.

This is EnYogue, Inc.  – a yoga brand that makes women look beautiful and feel comfortable at the same time.

You can contact me at  View Simone Leiblein's LinkedIn profile View Simone Leiblein’s profile



Founder at EnYogue, Inc.

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