Anyone with at least a bit of experience in retail could easily conclude that ecommerce is the future. The reason is quite simple- it is by far the most convenient thing you are ever likely to encounter. You need an item, you browse for it, you buy it in just a few clicks and, in most cases, you don’t even need to reach for your wallet. Now, the only reason why it is still not the only form of retail out there is because of the members of the older generation that is not that apt to online shopping. In order to catch up with all of this (while there’s still some room left), you would do well to start your own ecommerce website. Here are first few steps you will have to take.
Do Your Research
You probably won’t find a single line of work where doing a thorough research of the market isn’t a logical first step. Regardless of what niche you go in; the chances are that it will already be oversaturated. This means that you need to explore your options a bit and do a brief survey of your (future) main competitors. The best way to do this is to assume a role of a customer, browse other ecommerce websites and even try to buy a thing or two. Needless to say, if you encounter a good idea, you can always “borrow” it, while if you find something that seems afoot, you will know to avoid it.
There are more people online today than ever before and this number will just continue skyrocketing in the nearest future. However, what some people are still unaware of is that the largest portion of these people is on their mobile devices. Naturally, for your business to profit, you will need them so you have two options in front of you. Either make an app for your e-store or optimize your website for mobile users. As simple as that. Sure, the first option may seem quite appealing, but the second one is both simpler and more cost effective.
Find the Right Platform
The next thing you will need is a solid ecommerce website and this starts with choosing the right content management system. Here, your options are quite numerous, but it is usually wisest to go with something niche specific. In other words, with the right set of plugins, you can make WordPress behave like its main purpose is ecommerce, but it will always lag behind genuinely ecommerce management system. In order to avoid such issues, it might be for the best if you were to go with Magento ecommerce platform. Sure, there are some other options out there as well, but bear in mind that both WordPress and Magento are open source software, which is a reward on its own.
Additionally, what we also need to address are the visuals of your website. Look at it this way. Every single element of your site matters. Visitors react differently to vertical and horizontal layouts and this is just the tip of the iceberg. There are optimal fonts (like Garamond) and font sizes (16pt) for reading. There is even the best number of font sizes that you can use for your website to still look elegant (under three). You may be surprised just how much effect things as trivial as these have on your client’s perception of your website.
All of these tips seem quite simple and may appear and logical. You would wonder why you needed to read them in a tutorial in the first place. However, you would also be surprised of just how many business owners are completely obsolete about them. Sure, even following every single of these pieces of advice doesn’t guarantee you success, but it increases your chances, which is often more than enough.
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