The world of marketing is constantly evolving. Its immense value is indisputable, yet often, it is one of those sacrifices offered to the belt-tightening altar. Well, this course of action belongs to the graveyard of obsolete business practices. Traditional marketing costs used to be pretty steep, but the game has changed under the influence of the digital revolution. Nowadays, marketing for home business is not all about money, but also, time, effort, and creativity. So, here is how to stay on top of your game in 2017.
Online marketing is the Holy Grail for home businesses seeking to jump-start promotional campaigns. First off, email marketing is still strong, generating an average return of $38 for every dollar spent. So, prompt the customers to give their information once they visit your website. Note that you can utilize email automation tools in order to streamline the whole process and save a bunch of time. Still, you need to be helpful and informative and add a personal touch without compromising professionalism. Quantity may not be as important as quality in the over-saturated digital realm.
This brings us to the next tool on the list, content marketing. Its mainstay is your blog, website, or social media profile. Now, the average attention span of an adult is six to eight seconds, which is not much. In order to grab attention, you need to come up with compelling content. Visual elements are best suited to fit into this window of opportunity. This is not to say you should neglect written content, but merely that images should accompany nearly every piece of information you write. Apart from that, pay special attention to the design of your webpage, headlines, calls-to-action, product description, videos, and landing pages.
The art of socializing
Social media is the place of viral phenomena and roaring, buzz-generating trends. More importantly, a ton of potential prospects located all around the world spend a great deal of time on these bustling networks. Pinterest and Snapchat are good places to land a visual ad, while the former is also the king in the area of product images. Facebook, of course, is still unmatched, and if you are unclear of the basics, feel free to check out this Facebook advertising guide. Building an active and engaged audience here is associated with immense benefits for your marketing and bottom line.
A matrix of contacts
Let us get back to the “real word”, where you should engage in active collaboration and networking. Set up a network of mutually-beneficial, synergistic relationships with other home businesses and organizations. Noncompetitive individuals that share your values are your natural allies for the purposes of cross-promotion. That way, you can better capitalize on your fliers, coupons, website links, bundled promotion, and other marketing tools. Additionally, identify reputable industry influencers and contact them. All these activities pay off as your customer base expands together with the reach of your marketing messages.
Leverage connections you have in the community and strive to establish new ones. Pay attention to what is going on and how you can take part. Indeed, there are many ways to get in front of local customers and win their favor. Leave bookmarks at a local library, sponsor a sports team, and organize a charity or some other event. Attend small business conferences that usually take place throughout the year. Show commitment to problems in the local landscape, and you will be able to feel the nurturing embrace of the surrounding ecosystem.
Spread the word
Market wherever you are but cherry-pick your tools according to the audience and context. Sparking attention of the audience is easier said than done. You can hand over coupons or give products, trials, and samples away. This lets consumers get a taste of what you offer without spending a dime, just remember that for you, it is much more expensive to obtain a new customer than to retain an old one. So, try to obtain repeat customers and do not hesitate to ask them for referrals: Word-of-mouth is invaluable in regards to spreading the word around and engaging new people.
Play it smart
The leveled playing field of today has rendered the marketing game cost-effective and less labor and time-intensive. The new way of marketing is all-encompassing, yet not intrusive. You have to cut through the noise, get out there, meet potential customers and partners, and shake their hands. Bear in mind that creativity is probably your biggest asset. Even without a fat budget, you can use the right tools to take your marketing strategies and campaigns to the next level. Smart marketing pays huge dividends and opens up a plethora of new opportunities for growth, brand ambassadorship, and customer acquisition.
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