Many entrepreneurs, nowadays, face a difficult struggle of surrounding themselves and their business with trustworthy and productive people. This is indeed difficult, because many people want to take advantage of an opportunity and get rich fast ‒ leaving you stranded to fend for yourself afterwards. These are people you don’t want to have as your associates. The key is to attract and convince good people who will share your hopes and your dreams, along with your ambitions, to join your startup.
There is no guaranteed advice anyone can give you that will be foolproof. Whether you want to attract customers, employees, associates or investors, there is no hundred percent certainties you will succeed. The outcome of convincing people to join your startup depends solely on you and your ability to attract the right people.
Present Your Vision
No one can present the vision for the startup like the startup founder. This is in fact your project and your dream. If you want to convince people to join you in your startup endeavor, you must portray your vision as vividly as possible. Convince people that it’s a project worth participating and investing in. You must make them believe in your startup the same way you do. If you are confident in your project and its future, people who share the idea with you will surely start to follow.
Part of Something Great
Whether you are convincing potential associates or employees, you should make it possible for them to be able to shape the future of your startup, and not just be a part of it. Nothing appeals more to people than being a part of something that has yet to be created. No matter the scale of a project or a business, people like to be included into its making. It gives people the irrefutable and irresistible sense of accomplishment.
Talk Your Way into Investment
At one point or another, you might need an investment for your startup. You will have to convince your friends, family or corporate investors that your startup is worth investing in. Asking for an investment is always an awkward situation; many entrepreneurs fail in this attempt due to fear, anxiety, stage fright or stress. Asking friends or family for an investment is nothing compared to standing in front of a corporate board and presenting your business.
If you ever find yourself in a situation where you might need to convince corporate investors that your startup is worth investing in ‒ you will have to muster all of your courage. Your confidence is your key. No matter how nervous or scared you may be ‒ stage fright is your worst enemy here. Create a powerful and professional PowerPoint presentation that will help you knock them off their feet and convince them that you are the opportunity of a lifetime. An outstanding visual representation alongside your motivating speech will surely lend you the support you need. Believe in yourself and in your business, and then use that belief to convince investors to support your endeavor.
Possibility of Profit
Yet another great way to convince people to join your startup is to offer them an opportunity to earn a substantial amount of money. Don’t get the wrong idea ‒ it’s not always greed that drives people. Money is an unfortunate necessity in the world we live in, and people need it for security and stability in their lives. Money is a powerful motivator; for whatever reason people might need it, they will always consider joining if profit is involved. Your business always has the potential to turn a great profit; so, use that potential to convince people to join you.
Present Your Company Culture
The work conditions and the work environment you create for your business organization will represent your company’s culture. If your company’s culture is appealing to people, they will be more likely to join your startup. People nowadays like flexibility, challenges, good teamwork and benefits when looking for employment.
In order to convince people to join you in your business adventure, your company culture should offer such things and more. Consider offering opportunities for career advancement, additional education for employees, rewards for successful completion of business goals, and of course a stress-free work environment. Some companies still have that conservative way of doing business ‒ work, don’t complain, get paid, and work again. You should avoid that way of thinking.
People like to feel comfortable and happy at work, which motivates them to be efficient and productive. Besides, the fact is that those employees working for conservative and narrow-minded bosses are more likely to leave and seek employment elsewhere.
You can convince many great people to share your vision and join your startup. All you have to do is to be confident about your idea. Use that confidence to show people that your business is a good opportunity and an awesome career choice.
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