Author Archives: John Stone

Skyrocket Your Business Productivity With Simple Tips


Starting your own business I definitely one of the biggest challenges but have you ever imagined that things could not run exactly as planed at the very beginning? Running a business has its perks comparing to working in a corporation, but running a successful business might be a bit more difficult than you imagined. Don’t worry, using some helpful tips and questioning your starting points might come in handy in giving your business a fair advantage in harsh business world.

4 Basic Conversion Rate Optimization Mistakes Marketer Must Avoid

conversation rate

You want to have your website built to look great, but you also want to gain traffic. What you really need is – a dedicated team to work on your site’s search presence. With content marketing, it plays a vital role in CRO as it brings traffic, however, if things are not in its correct place, you will not receive a rise in your leads and sales. Compared to science, conversion rate optimization is similar and many digital markers believe that by having an excellent design is the best – we disagree.

8 Apps to Help You to Establish Yourself as a Designer of your Startup


Designing requires a ton of experience with regards to many skills – each phase requires different ones. In order to keep up with the pace of your peers, you need to work on your skills, as well as get in touch with all the right tools that are necessary to get your job done in a timely fashion. This is exactly why we’ve come up with a list of apps that can turn you into a more efficient designer. These apps are actually utility app and to provide mobility with ease of use and flexibility are the main motto.

Startups, Transform Your WordPress Website with Awesome Plugins


Business deals and transactions can use some of the benefits provided by practical online solutions. Indeed, as the number of online financial transactions and business relationships is growing, new software tools keep emerging to provide proper services. Startups working in the contemporary business environment need to take care of their online presence. The easiest way to stay in touch with modern trends is to apply updated plugins to your website. They can make a huge difference and improve your business chances. As per some recent surveys, approximately 65% of startups choose WordPress platform for their business website. Here let’s have a look on some useful and must have wordpress plugins for each wordpress website.

Brand Storytelling – How It’s Done and Why You Should Do It

brand storytelling

Stories stimulate our brain in ways simple language processing simply does not. The researchers from Emory University conducted an experiment in which the test subjects were asked to listen to elaborate metaphors about texture. The researchers noticed that their sensory cortex (the part of our brain that perceives texture through touch) became active. When subjects listened to simple descriptions that meant the same thing – no activity was detected. The study shows that the human brain experiences stories the same way it experiences real life occurrences, but what does this mean for brand marketing?

What Are Surety Bonds And How You Should Use Them

surety bonds

Serious business deals are usually worth millions of dollars, which is why every reasonable business owner will find a way to protect their business agreements. Surety bonds have proven to be a practical protective system that keeps every party safe and sound in every business deal. However, the line between those bonds, other bonds and insurance options can be pretty vague, so here are the basic differences.

How Important Is Education For Success In Business?


The best combination for a person craving for success in the business world is a master’s degree and many years of experience. That would be in accordance with modern business trends. The effect your education will have on your career will depend on the career you pursue, as well as your social and economic status. Let’s focus on how important the education is.

Getting Your Startup Out Of Debt – Effective Strategies


A difference between a business that succeeds and the one that struggles can mean taking on the right amount of debt at the right time. According to SBE Council statistics, about a half of new businesses survive the first 5 years, while only one third is there after a decade. The reasons for their failure are usually too much debt, poor credit arrangements and insufficient capital.