Author Archives: Raul Harman

Top 3 best converting inbound strategies to get more qualified leads

inbound strategies

The marketing process has drastically changed in the last couple of years. The introduction of online sales was a huge disruption. Now even the smallest businesses can compete with the big corporate entities. The increase of competition has forced marketers to search for new ways to reach their customers and share their message. The increased competition has also influenced the consumers’ minds. The 21st century consumer doesn’t want to receive tons of spam mails and commercial offers. 

4 Smart Tips to Follow While Outsourcing Your Brand Development

brand development

Brand development is an important part of any business success and it deserves due attention. Even though self-sufficiency is a worthy goal towards which many businesses strive, sometimes it is simply not an option. When this happens, you will have to find a way to deal with it. In these situations, most companies (especially startups) decide to outsource some of their operations to outside services. Brand development is an important part of any business success and it deserves due attention. Now, outsourcing can truly be a saving grace. However, before you decide to wholeheartedly accept it, it would be good if you were to learn as much as you can about it.

Technical Solutions Adequate to your Business Needs


Kicking off a successful startup requires a lot of hard work. Depending on the amount of initial investment and overall requirements of your industry, you will need an adequate set of tools in order to successfully design, test, evaluate, manufacture and service your products or services. Apart from testing your brilliant idea, doing the initial market research and transforming your intentions into a business plan, there are many things to take into account that we sometimes tend to forget. This overview should help you remember the key performance indicators to take into account when choosing the technical solutions adequate to your business needs.