Category Archives: Expert Corner

Data Security – How to Protect Your Startup’s Data from Being Stolen

data security

We are living in a Digital Age where founding and running a business is easier than ever, but this time still comes with its own challenges. In recent years, even the biggest players on the market were faced with data theft and various other types of cyber-attacks. The facts and figures demands data security on priority bases. 

10 ugly realities of entrepreneurship you need to know before you take the plunge

entrepreneurship

Entrepreneurship and small business management is such an exciting field of study and practice. So interesting is it that there is still no consensus as to its definition today. It means a lot of things to different people. However, what has been consistent and similar are the experiences and lessons of those involved in one way or another with entrepreneurial activities, either in starting up or in running an already established business. Some of those lessons taught us about the revealing nature of entrepreneurship and how it helps us discover stuff about ourselves we never knew was there, like public speaking, risk taking, empowering people, making critical decisions fast and many more.

Brand Storytelling – How It’s Done and Why You Should Do It

brand storytelling

Stories stimulate our brain in ways simple language processing simply does not. The researchers from Emory University conducted an experiment in which the test subjects were asked to listen to elaborate metaphors about texture. The researchers noticed that their sensory cortex (the part of our brain that perceives texture through touch) became active. When subjects listened to simple descriptions that meant the same thing – no activity was detected. The study shows that the human brain experiences stories the same way it experiences real life occurrences, but what does this mean for brand marketing?

OMG!! 3 Sparking Reasons Why You Should Start a Top Tier Business

top tier

It’s extremely risky to try and start up your own online business from scratch. Research findings reveal that less than 20% of new businesses make it. Online businesses need a Top Tier like Business Model (like a franchise. Good example is The McDonalds) with a proven system that they can leverage to succeed. I am sure everyone understands how McDonalds operates in the US and other parts of the world. They simply leverage the efforts of their partners who do all the sales for them…even then they still have very high overhead costs.

3 Internet Marketing Techniques for Small Business

marketing

On your startup journey, marketing insight is certainly indispensable tactics. It does not only take you to your potential clients, but also impact your entrepreneurial future. In the era of internet marketing, social media can be considered as the most powerful and handy way for free marketing as far as small businesses are concerned. It cover mammoth audience beyond geographical limits.

How Freelance Generation Helps Startup Booming

freelance

As startup business emerged in the digital marketing world, the freelance generation has also boomed over the years. Gone are the days where you need to hire an HR employee and go through a series of interviews and selection process instead of dedicating this precious time in promoting your business.

Reasons Why You Should Run a Business

run a business

The choices and decisions we make in life results in our achievements and accomplishments. Fact that we are only humans, most times we like to blame how our lives turned out on circumstances those are external. The individuals those belong to less facilitated and backward locality may face some common issues like,run a business

Startup India – How Startup In India Can Revive The Economy?

startup india

As we all know, Startup India is a much appreciated, much needed and an innovative initiative of the Government of India for encouraging people for startup in India and thus to invite them in country’s main economy stream in order to form better and strong economy. The campaign is equally ambitious as Make In India program. The vision behind Startup India is to drive sustainable economic growth and accelerate employment opportunities. Recently I got a chance to meet a visionary industry expert and entrepreneur Mr. Hardik Bhatt who shared his important views and opinion about Startup India campaign and also presented some statistics based on his deep research and studies. In following article, I have written about all discussion we had during our conversation.