Tag Archives: expert opinion

Thrust Your Startup Marketing With These Simple Strategies

startup marketing

Did you know that there were over 530,000 new businesses every month during 2015? Well, according to the Kauffman Index of Startup Activity, it’s definitely true. Whether you knew about the number or not, the fact still remains – that number is quite mind-blowing. Let’s assume that the number stayed relatively the same during the course of 2016. It still means that at the end of the year, we’ll be having 6.4 million new businesses worldwide. Let’s focus on some simple yet effective strategies for startup marketing. I strongly believe, such strategies can help startup to survive and sustain the growth. 

These 2 Young & Creative Women Entrepreneurs are Focusing on Global Market

pallavi mohadikar divya nambiar women entrepreneurs

In a market saturated with multiple players and thousands of brands, it becomes very difficult for new entrepreneurs specially women entrepreneurs to make inroads and gain that initial momentum. The real world scenarios are always have roadblock of an entrepreneurship particularly for women in the country.  That explains why these two feisty young women decided to look beyond our shores to gain appreciation for their traditional yet trendy products that give the best of Indian textile and jewellery modern twists. The article shows how they accepted every challenges and carved their own path. Really impressive! 

Brand Storytelling – How It’s Done and Why You Should Do It

brand storytelling

Stories stimulate our brain in ways simple language processing simply does not. The researchers from Emory University conducted an experiment in which the test subjects were asked to listen to elaborate metaphors about texture. The researchers noticed that their sensory cortex (the part of our brain that perceives texture through touch) became active. When subjects listened to simple descriptions that meant the same thing – no activity was detected. The study shows that the human brain experiences stories the same way it experiences real life occurrences, but what does this mean for brand marketing?

OMG!! 3 Sparking Reasons Why You Should Start a Top Tier Business

top tier

It’s extremely risky to try and start up your own online business from scratch. Research findings reveal that less than 20% of new businesses make it. Online businesses need a Top Tier like Business Model (like a franchise. Good example is The McDonalds) with a proven system that they can leverage to succeed. I am sure everyone understands how McDonalds operates in the US and other parts of the world. They simply leverage the efforts of their partners who do all the sales for them…even then they still have very high overhead costs.

Reasons Why You Should Run a Business

run a business

The choices and decisions we make in life results in our achievements and accomplishments. Fact that we are only humans, most times we like to blame how our lives turned out on circumstances those are external. The individuals those belong to less facilitated and backward locality may face some common issues like,run a business

Startup India – How Startup In India Can Revive The Economy?

startup india

As we all know, Startup India is a much appreciated, much needed and an innovative initiative of the Government of India for encouraging people for startup in India and thus to invite them in country’s main economy stream in order to form better and strong economy. The campaign is equally ambitious as Make In India program. The vision behind Startup India is to drive sustainable economic growth and accelerate employment opportunities. Recently I got a chance to meet a visionary industry expert and entrepreneur Mr. Hardik Bhatt who shared his important views and opinion about Startup India campaign and also presented some statistics based on his deep research and studies. In following article, I have written about all discussion we had during our conversation.

Build Business That You Love, Passionate About

Build Business

build business, building business

Success is not just about making money for the many entrepreneurs. But is more importantly about impacting other people’s lives as well as doing what you really love. One of the most best profitable business skill is “compassion”. If you learn to embrace compassion, you will experience success in your business much quicker. Expert say you should always build business that you love or you are passionate about.

Importance of Employee-First Culture for your Business

Employee First

employee

Workers are not just any part of your business organization, they are its mainspring. Without them, it is impossible for a business to run smoothly. Yet, research has shown that only 13% of employees feel engaged at their jobs. A bulk of modern companies seems committed to the mission of creating an army of corporate zombies whose only motivation is to collect the paycheck at the end of the month. On the brighter note, there is a breath of fresh air in the business world. It comes in the form of the entrepreneurs determined to put the workers back in focus. Since last decade, an importance of ‘employee first’ work culture has increased tremendously. Let’s try to focus on things which have forced the adoption and growth of employee first culture in corporate world.