Tag Archives: Marketing

Smart Guide: It’s Never Too Late to Improve Your Business

improve your business

Businesses are either on the upward trend or they are slowly plundering to liquidation. There’s no middle ground here. That’s why entrepreneurship is not as easy as most people think. As a business owner, you should always be on the lookout for the new trends and practices to improve your business performance. Even the small business entrepreneurs who run operations from their home won’t hesitate to introduce expensive wide-scale changes if they provide the adequate ROI.

Top 3 best converting inbound strategies to get more qualified leads

inbound strategies

The marketing process has drastically changed in the last couple of years. The introduction of online sales was a huge disruption. Now even the smallest businesses can compete with the big corporate entities. The increase of competition has forced marketers to search for new ways to reach their customers and share their message. The increased competition has also influenced the consumers’ minds. The 21st century consumer doesn’t want to receive tons of spam mails and commercial offers. 

How to Embrace New Technologies to Give Your Startup a Push

technologies

Entering the business arena can be a scary experience. With small businesses and startups popping up everywhere, it can be tricky work trying to stay afloat and, eventually, rising to the top. The competition is huge and merciless, and those who manage to utilize every tool available to their advantage will be the ones who succeed. Luckily, innovation never sleeps, and there is a whole plethora of new technologies that can help small business owners be more productive, efficient and cash-effective.

Ahh!! Read Frugal Marketing Ideas for Your Business

marketing

Even though there are so many successful marketing campaigns to learn from out there, not all of them are applicable for SMBs. Like any other business enhancing method, marketing requires significant investment, which often leaves younger companies at a disadvantage. In order to transcend this financial barrier, one may decide to turn to some more frugal marketing measures. Here are some of the most successful ones, which have proven to be the most cost-effective in the past. It explains importance of marketing in business as well.

Brand Storytelling – How It’s Done and Why You Should Do It

brand storytelling

Stories stimulate our brain in ways simple language processing simply does not. The researchers from Emory University conducted an experiment in which the test subjects were asked to listen to elaborate metaphors about texture. The researchers noticed that their sensory cortex (the part of our brain that perceives texture through touch) became active. When subjects listened to simple descriptions that meant the same thing – no activity was detected. The study shows that the human brain experiences stories the same way it experiences real life occurrences, but what does this mean for brand marketing?

3 Internet Marketing Techniques for Small Business

marketing

On your startup journey, marketing insight is certainly indispensable tactics. It does not only take you to your potential clients, but also impact your entrepreneurial future. In the era of internet marketing, social media can be considered as the most powerful and handy way for free marketing as far as small businesses are concerned. It cover mammoth audience beyond geographical limits.

8 Distinct Points Every Entrepreneur Must Take Care of While Marketing on LinkedIn for Small Business

linkedin-for-small-business

Source: The WSJ

Social media is a very effective platform for marketing and promotion of your startup. Especially marketing on LinkedIn for small business is very important during initial stage promotions. Entrepreneurs often seek appropriate guidance for various common questions like, how to add company to LinkedIn? How to create a company page on LinkedIn? How to use LinkedIn effectively for business? Etc.  Let’s try to see how small business can make the most of LinkedIn? How to do all things correctly.